CEO Notes.

I was born in Sidamo, the first coffee-producing region in Southern Ethiopia. The towns of Yirgalem, Alem Tabandor and Shepedino in the southern region are particularly noted for their coffee. Early on, the Socialist government encouraged coffee planting and production as a means of generating revenue for the country. Orange farms were also widespread at the time, which gave the local coffee a delightful citrus note to the complex flavour, with good acidity, fine balanced body and intense aroma. The elevations of coffee farms range from 1,500 to 2,200 meters above sea level. After that coffee production was initiated in other areas with the encouragement of the government. It moved to neighboring areas such as Yirgacheffe which were highly suitable for production. The landscape is very hilly with many plateaus. The Yirgacheffe farmers quickly increased their knowledge about coffee farming practices, which has led to excellent success in the market. The coffee is particularly fruity.